Four 'chefs' make Forbes' 'Celebrity 100'

Four chefs have made it onto Forbes' Celebrity 100 Power List.  And apparently it helps to be on TV - preferably with more than one show. 

The highest-ranked among them at # 76, is the always-chipper Rachel Ray, who is not really a chef, but a cookbook author and TV personality. Coming in next at # 91 is Wolfgang Puck, one of the original celebrity chefs from the 1980s whose empire has expanded to include airport cafeterias and take-out stores to go alongside his more upscale restaurants. At # 95 is the cantankerous Gordon Ramsay, who has managed to accumulate an incredible 12 Michelin stars at the same time as run an expanding TV empire that includes the popular shows, Hell's Kitchen and Kitchen Nightmares. And just slipping onto the list with the final spot is relative newcomer Paula Deen, whose popular Food TV shows feature the most overindulgent televised use of butter since the Two Fat Ladies went off the air.  

The list takes into account earnings, press coverage, magazine cover stories and television presence, among other criteria.

Notably absent from the list are the ubiquitous Bobby Flay and English culinary heartthrob Jamie Oliver. 

http://network.nationalpost.com/np/blogs/theappetizer/archive/2008/06/12/four-chefs-make-forbes-celebrity-100.aspx